What’s Stopping You From Starting Your Bead Jewelry Business?

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Day 29 of 30

So you have all the strategies for how you can make money selling your bead jewelry online.

Having the information is great, but now you need to take action.

Deep down if you don’t have the belief that you can do it you won’t, so it’s time to think about and smash all the excuses you have for why you won’t be successful.

I recently read a post from Dave Navarro called Breaking The Scarcity Mindset. In his post he talks about the four beliefs you must have to be successful, which I believe applies extremely well to jewelry artists:

1. The specific belief that there are plenty of people out there who are willing to exchange money for something of value.
2. The specific belief that you can offer something of value.
3. The specific belief that you can communicate that value to the people willing to pay for it.
4. The specific belief that you can make an offer – right now (or very soon) – that can generate the money you want to have.

Lets examine these a step at a time.

Believe that there are plenty of people out there who are willing to pay good money for your jewelry

There are two issues here. One is that if you have done your research, defined your niche and know who your target market are, you’ll know whether there is a market for your products and where to find your potential customers.

The second is that you have to believe in your jewelry making skills and produce quality jewelry. If you have done/ are doing both of those things then you really can’t fail.

Now when I say that you need to make great quality jewelry, I’m not saying you have to be an expert and have spent years and years honing your skills. But if you are just starting out in making jewelry, you need to be sure that the pieces you make are of saleable quality. If you are in doubt about this then get an honest appraisal from your friends or family.

But don’t let fear of failure hold you back from getting out there and selling your jewelry.

Believe your jewelry is worth it

If you believe your jewelry is worth paying a reasonable price for you won’t be tempted to under-price your products.

As an artist you are providing an experience for your target market. So you need to get really clear on what your target market want and what the value of that experience is.

As an example, if you were making jewelry for Star-Trek fans, you know that these guys (and gals!) are passionate about Star Trek and will buy anything related to the topic. You know that when they wear your Star-Trek jewelry, their friends who are also passionate about Star-Trek will think “How cool! I want one”. So your jewelry is adding to that group experience.

As another example, if you are targeting high-end, fashion conscious women, you’ll know that when they buy a piece of jewelry, they aren’t necessarily interested in jewelry they can get anywhere else. Again there is the one-upmanship factor; the idea of exclusivity is a very powerful one in this market.

So get to know your target market. Find out what drives them. Once you know that, you will understand what your jewelry is really worth.

Believe you can communicate the level of value to your clients

Once you get this right, it means that you don’t have to sound like a used car salesman when you are trying to sell your jewelry.

Again this boils down to talking to your customer. Go and find where they hang out and engage them in conversation. Even though you are selling online you may need to go offline first to communicate with your target market and then usher them to your online store.

Once you know that you are speaking the same language as your customer it is easy to communicate that on your promotional material, website, business card, brochures etc.

Don’t feel that you have to use fancy marketing language; whatever communication channel you use you just need to talk to your customer as if you were talking to them in person.

You may find that you need to re-tweak your sales message – don’t be afraid of this!

Believe you can make an offer that will generate the money you want

If your goal is to redesign your website, instead of saying I can’t afford that, ask yourself what is it that you have to do to be able to afford it.

Or if your goal is to invest in further education, which will cost $1000, ask yourself “How can I earn $1000 in 7 days”

I’ve experienced this myself, and I have to say it’s quite amazing how when you say to yourself “I can’t afford it” there is no area for negotiation – it’s a done deal and it ain’t going to happen.

When you change the question and ask yourself “What can I do in X amount of time to come up with Y dollars?”, your creative juices start flowing and opportunities and ideas just keep coming.

Register For The “30 Days To Bead Jewelry Profits” Challenge And Get The Kick In The Butt You Need To Finally Start Your Own Bead Jewelry Business!

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