How To Market Your Bead Jewelry Business- Part 5
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Day 26 of 30
There are many social media tools available to market your bead jewelry business, such as Facebook, Twitter, Myspace, blogs, forums etc, and each are great in their own way.
I’m not going to talk about the merits of the different tools (for an excellent book on the topic see Social Networking – Sell Your Jewelry Online The New Way) but why using social media is good for your business.
It’s important to see social networking not only as a way to attract clients, but also to grow your business through strategic alliances with other businesses and through generating referrals.
If you understand this, you can grow your business exponentially through social media.
The point of social networking is to get to know others and let others get to know you as a human rather than a faceless business operation. You are aiming to build relationships first, and then have your contacts view you as a trusted person they can do business with.
Before delving into social networking you need to realise that not everyone on your contact list is a potential customer, which is why it is important to get really clear who your target market is.
However, most people on your contact list can help you grow your business in some way.
For example you may connect with someone who is not in your target market, but has friends that would be more of a match for your jewelry line. By having that relationship you get access to a group of clients that you wouldn’t have reached before.
As another example, you may find that one of your online contacts has a hair salon and you might decide to form a joint venture relationship and sell your jewelry line to their clients.
In social networking terms, the quantity of connections isn’t as important as the relationship that you have with your followers. It is of no use to you to have 4000 people following you on Twitter if no-one is buying your jewelry. Much better to have a small group of contacts who love your work and are willing to buy.
As with all of the marketing strategies we’ve covered, keep tracking your sales to see whether your time investment in social networking is profitable.
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Tags: Bead Jewelry, Bead Jewelry Artist, Bead Jewelry Profits, bead jewelry website, Beaderpreneur, Beading, Google Adwords, Handcrafted Beaded Jewelry, Make Money From Bead Jewelry, marketing jewelry, Pay Per Click Advertising, Selling Your Bead Jewelry, social networking
Jewelry Marketing | Dionne | 
April 1, 2010 8:52 pm
Welcome! My name is Dionne and I’m the author of the brand new book “Bead Jewelry Profits”. I started this blog to provide resources, tips and tricks to help you make money from your bead jewelry passion. [
